Privacy policy

Last updated: July 2026

Serova Deals operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Serova Deals is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Our Commitment: We Do Not Sell or Share Your Personal Information
We do not sell your personal information, and we do not share your personal information for cross-context behavioral advertising (also known as "targeted advertising"), as those terms are defined under applicable privacy laws such as the California Consumer Privacy Act (as amended by the CPRA) and the Colorado Privacy Act. This means we do not exchange your personal information with third parties for money or other valuable consideration, and we do not disclose it to third parties so that they can advertise their own products or services to you across other websites, applications, or services.

The disclosures of personal information described in this Privacy Policy are limited to (i) service providers and processors who handle personal information on our behalf and under our instructions (for example, to host our store, process payments, and ship your orders), and (ii) the specific, limited circumstances described in the "How We Disclose Personal Information" section below (for example, to comply with the law). None of these disclosures constitutes a "sale" or "share" of your personal information as those terms are defined under applicable law.

If our practices ever change, we will update this Privacy Policy before doing so and provide any notice and opt-out mechanism required by applicable law.

Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information, including inferences drawn from it, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
- Contact details including your name, address, billing address, shipping address, phone number, and email address.
- Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
- Account information including your username, password, security questions, preferences and settings.
- Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
- Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
- Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
- Usage information including information regarding your interaction with the Services.

Personal Information Sources
We may collect personal information directly from you; automatically through the Services (including cookies and similar technologies); and from our service providers who collect or process personal information on our behalf.

How We Use Your Personal Information
- Provide, Tailor, and Improve the Services — to perform our contract with you, process payments, fulfill orders, remember your preferences, manage your account, arrange shipping, facilitate returns and exchanges, enable reviews, and create a customized shopping experience.
- Marketing — to send you our own marketing and promotional communications by email, text message, or postal mail, and to show you our own product recommendations. We do not use your personal information for cross-context behavioral advertising and do not disclose it to third parties for their own advertising purposes.
- Security and Fraud Prevention — to authenticate your account, provide a secure payment and shopping experience, and detect or prevent fraudulent, illegal, or malicious activity.
- Communicating with You — to provide customer support and maintain our business relationship with you.
- Legal Reasons — to comply with applicable law or respond to valid legal process.

How We Disclose Personal Information
As described in "Our Commitment" above, we do not sell or share your personal information. In limited circumstances we may disclose it: with Shopify, vendors, and other service providers who perform services on our behalf under our instructions (e.g. IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment and shipping); when you direct, request, or consent to disclosure; with our affiliates within our corporate group; and in connection with a business transaction or to comply with legal obligations. We do not disclose your personal information to third parties for those third parties' own marketing or advertising purposes.

Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit will be transmitted to and processed by Shopify and its service providers. We do not participate in Shopify features that use your personal information for cross-merchant or personalized advertising (such as Shopify Audiences). To learn more, visit the Shopify Consumer Privacy Policy and, depending on where you live, the Shopify Privacy Portal.

Third Party Websites and Links
The Services may provide links to third-party websites. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites.

Children's Data
The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. Parents or guardians may contact us to request deletion. We do not sell or share the personal information of any individual, including individuals under 16 years of age.

Security and Retention of Your Information
No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce our contracts and policies.

Your Rights and Choices
Depending on where you live, you may have rights to access/know, delete, correct, and port your personal information, and to opt out of "sale," "sharing," or targeted advertising (we do none of these). You may manage communication preferences using the unsubscribe option in our emails. We will not discriminate against you for exercising any of these rights, and we may need to verify your identity before processing a request.

Complaints
If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may also have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Transfers
We may transfer, store and process your personal information outside the country you live in. Where required, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the revised Privacy Policy, update the "Last updated" date, and provide notice as required by applicable law.

Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at info@serovadeals.com or contact us at Kivori LLC, 30 N Gould St Ste R, Sheridan, WY 82801.